The Canton Fair, a crucial platform for China's foreign trade, provides invaluable opportunities for private enterprises. More than 8,000 enterprises at the Fair hold titles such as "little giants", China's national high-tech enterprises, and manufacturing champions. Their products have attracted the attention of buyers from numerous countries. These enterprises not only stand out at the Canton Fair but also effectively highlight the remarkable achievements in the development of China's new-quality productivity.
The journey of growth for "little giant" enterprises has not been without obstacles. In this new era of intelligence, digitization, and informatization, private enterprises face numerous challenges. On one hand, international market competition has intensified, worsened by the resurgence of trade protectionism, which complicates the acquisition of overseas orders. Many traditional export markets have experienced a decline in demand, disrupting previously seamless export channels and creating ongoing financial liquidity pressures. On the other hand, consumer demands are continuously evolving, with increasingly stringent standards for product quality, functionality, and personalization. As a result, private enterprises struggle to meet these expectations amid fierce competition in both domestic and international markets.
To overcome economic challenges and achieve high-quality development, an increasing number of private enterprises are moving away from the traditional foreign trade model, which relies on the "Three-plus-one" trading mix (custom manufacturing with materials, designs or samples supplied, and compensation trade). Instead, they are focusing on enhancing independent product research and development and establishing their own brands. This shift strengthens their core competitiveness and enables them to distinguish themselves in specialized sectors, evolving into "specialized, innovative, and sophisticated little giants."
How are these "little giants" forged? They keenly perceive market trends, concentrate on specific fields, and immerse themselves deeply in their work. These enterprises consistently invest in technology research and development, continually enhancing the professionalism and uniqueness of their offerings. With a steadfast commitment to quality control and an unwavering drive for innovation, these "little giants" have mastered numerous core technologies, such as far-infrared graphene heating, spatial audio, and ultra-precise cutting. They have secured multiple invention patents and intellectual property rights, establishing a strong position in the innovation landscape and rapidly ascending to the mid-to-high end of the industry and value chains.
The widespread adoption of green technology is a core competency of "little giant" enterprises. Currently, products from these "little giants" often incorporate new energy power batteries, green manufacturing systems, and low-energy consumption technologies, all representing low-carbon, environmentally friendly innovations. The integration of eco-elements not only meets consumer demand for eco-friendly products but also aligns with societal expectations for sustainable development. These products, distinguished by their unique environmental attributes and exceptional performance, have quickly garnered positive responses in both domestic and international markets, laying a strong foundation for the rapid ascent of "little giants" on the global stage.
In addition to independently pursuing high-quality development, the Canton Fair has significantly supported the gradual growth and international expansion of these "little giants". The Canton Fair maintains an open and inclusive philosophy, treating every enterprise equally and fairly while actively creating development opportunities for small and micro-private enterprises. Many companies in their early stages have showcased their unique products to global buyers at the Canton Fair, securing vital orders and valuable market feedback. Although their exhibition spaces may be small, they have attracted considerable attention from foreign buyers with their innovative product designs, allowing them to earn their first profits. With the experience and customer resources gained from the Canton Fair, these private enterprises have continued to grow, transforming from startups into industry leaders and truly becoming "little giants".
"Little giant" enterprises have embarked on a new journey of international expansion, writing a fresh chapter in the development of private enterprises. Although they are small and medium-sized, these "little giants" are firmly committed to innovation and green development principles, crafting remarkable stories in their respective fields and continually embodying the profound meaning of "small yet extraordinary". They actively engage in globalization, leveraging the advantages of the Canton Fair to establish efficient and streamlined overseas sales channels. By going global, they allow "Intelligent manufacturing in China" to shine on the world stage, injecting continuous momentum into China's economic development.
In the future, we eagerly anticipate that more small and medium-sized private enterprises will accurately discern market trends, deeply immerse themselves in product research and development, and tackle technological challenges, thereby significantly enhancing the added value and market competitiveness of their products. Driven by innovation, they will unleash boundless energy and vitality. By leveraging the Canton Fair, which connects the globe and fosters mutual benefit, these enterprises will embark on a new chapter in their globalization journey.
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