On the evening of November 3rd, the launch ceremony for China's International Premium Consumption Month was held in Shanghai, led by the Ministry of Commerce, with participation from five international consumption center cities: Beijing, Shanghai, Guangzhou, Tianjin, and Chongqing. Guangzhou simultaneously launched its own activities as a sub-venue.

Guangzhou will also host the 2024 Guangzhou Global Consumption Month, focusing on five key segments: premium product launches, high-end shopping, exquisite cuisine, classic tourism, and spectacular performances, with a series of exciting events scheduled from November 1st through the end of the year.

Specifically, leveraging its status as a fashion capital, Guangzhou will organize over 400 new product launch events in conjunction with the 136th Canton Fair and host the 2024 China (Guangzhou) International Fashion Industry Conference. The city will also introduce guidelines, aiming to provide standards and models for the integrated development of commerce, Travel, culture, and sports.

In terms of premium shopping, Guangzhou will leverage its advantages as a customization hub, planning a series of events, including an international shopping festival, a Canton Fair inbound consumer festival, a live streaming e-commerce festival, an international beauty week, and a global consumer conference, as well as a brand automobile procurement season, promoting interaction between supply and demand. Additionally, Guangzhou will launch the "Buy Now Say WOW" City-Gift Expo to create a new shopping and tourism experience for inbound consumers.

In terms of exquisite cuisine, Guangzhou will capitalize on its reputation as a culinary destination, hosting a series of activities focusing on dim sum and gourmet cuisine. These initiatives will promote Cantonese cuisine, dim sum culture, and tea culture, Telling the story of food in Guangzhou and showcasing the charm of vibrant Guangzhou.

In terms of classic tourism, Guangzhou will enhance its appeal as a popular world tourism destination by expanding its ten "Guangzhou Super City" routes. The city will also host events for major festivals, Such as the Halloween-themed event at Chimelong, aimed at expanding premium tourism services and showcasing the beauty of Guangzhou.

Lastly, regarding premium performances, leveraging its exhibition traffic advantage and its status as a national historical and cultural city, Guangzhou will combine culture, exhibitions, and high-end shopping through events like the design week, The marathon competition, and the international light festival, Showcasing the allure of Cantonese culture.