How does Chinese design empower products for international markets? On October 25th, the second phase of the 136th Canton Fair saw bustling crowds in various exhibition halls. In the gifts and decorations area, the reporter observed that Chinese design was evident, whether incorporating foreign elements into traditional crafts or embracing Chinese aesthetics in Christmas gifts. These products leverage unique Chinese designs to explore new ideas and create new opportunities in foreign trade.

Secrets for traditional crafts going global 

How do traditional Chinese ceramics adapt to overseas markets? At the Guangdong Changlong Ceramics Co., Ltd. (Guangdong Changlong) booth, beautifully arranged pieces of blue-and-white porcelain catch the eye. Unlike classical blue-and-white porcelain, these ceramics are specifically designed for export, featuring unique touches such as crystal cup lids or patterns inspired by foreign cultures.

"The ceramics industry is a traditional sector that cannot progress without innovation and technology," said Qiu Hansong, the design director of Guangdong Changlong, who has over 30 years of experience in ceramic painting and design. He explained that by studying the preferences of overseas customers and researching local markets, the company blends traditional Chinese elements with Western aesthetics to meet specific demands in different markets. Currently, these products are successfully exported to overseas markets, including Turkey, the United States, and the Middle East.

Foreign items embrace the Chinese style

For many overseas buyers, the Canton Fair is an essential destination for discovering new products for the Christmas season. For exhibitors, it serves as an excellent platform to showcase their latest offerings and attract customers.

Zhejiang Shengfeng Arts & Crafts Co., Ltd., based in Quzhou, Zhejiang, is a foreign trade enterprise specializing in researching, producing, and selling holiday gifts and crafts. Its products are primarily sold in countries and regions such as the United States, the United Kingdom, and Canada. A representative from the company explained, "As the international market increasingly recognizes Chinese culture, we are incorporating traditional Chinese cultural elements into our Christmas gift designs, such as Qilin patterns and the color red."